Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Included in the XVI April Overseas Academic Conference, HSE hosted a symposium that is joint of international Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to advertise educational cooperation between scholars involved in the areas of advertising and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung love me ukrainian women (Sogang University) co-chaired this symposium that is joint. The guts for Sustainable customs & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers associated with occasion. Professor Kim explained that the symposium had been conceived throughout the 2014 worldwide Marketing Conference in Singapore. a unique session called Marketing in Russia had been arranged, primarily by teachers from HSE, also it had been thought that it will be a good concept to put on a joint symposium at HSE in Moscow.

‘For GAMMA, this is the first ever attempt to prepare educational tasks in Moscow. The theme of our joint symposium is Russian and Asian perspectives in advertising and management,’ said Professor Kim.

The location of Russian advertising is extremely strong in business-to-business advertising. Korea has plenty of advertising scholars learning not merely B2B, but in addition consumer-to-business and aspects that are especially business-to-consumer. This means there clearly was huge prospective to generate joint research projects and also to cooperate with one another

Professor Ko stressed that the symposium happens to be extremely successful and a good step that is first fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We now have worldwide Marketing in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to take part. We wish to possess more individuals from Russia. We publish two formal journals with Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of Global Fashion advertising, and then we wish to invite more Russian scholars from HSE – there are lots of capable scholars right here – to the editorial review board. We desire to introduce more marketing that is russian to your globe. We would be thrilled to have significantly more submissions from HSE and additionally Russian advertising scholars in general’.

Professor Ko included there are intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that will add different change programmes and perhaps double-degree programmes, especially in the region of fashion and luxury advertising, which will be certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two primary challenges dealing with marketers today. First, you will find technology problems. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences company. Second, you can find ecological dilemmas together with nagging dilemma of sustainability. A few documents on sustainability marketing had been presented in the symposium. Recently in Korea, serious polluting of the environment originated from China because of its increased activity that is industrial. Organizations must certanly be in charge of these problems but during the time that is same it’s important to consider company sustainability in addition to main point here, he thinks.

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